Science and Church Essay Example | Topics and Well Written Essays - 750 words

Science and Church - Essay Example He confronted authority and tradition by putting these theories before those of religion. Aristotlianism was the frame of the Christian Science and so rejecting Aristotle means rejecting Christianity. Because of this Rome rejected Galileo's theories and sentenced him to life imprisonment according to several reasons. About these several reasons like authorities, arguments from common sense, dubitability of telescope, the political consequences of this age and these reasons' unreality and illogicality will be argued in this essay. The end of the 16th and the 17th centuries were featured by the scientific revolution greatly brought about by Galileo Galilei. He supported Democritos's theories in opposition to those of Aristotle who had argued that everything that existed in nature has a purpose. Democrito maintained that the universe and its organisms are formed by atoms in a continuous and arbitrary movement. His philosophy was thus founded on observation and not on finalism as was that of Aristotle: on how, not on why. This was in direct collision with the church which ideally supported the Aristotle's philosophy. Galileo asserted that he had managed to show the theory of Coperni... He also had the insight of not only using the telescope to see the planets, but also to use lenses to examine the tinny things of this world, and told his students to do so. This in essence brought about political consequences where by the inquisition threatened him with torture, forced him to recant, and subjected him to life imprisonment in 1633. The charge was "suspicion of heresy" and was after the church had taken the position that if a Biblical interpretation was found to be in conflict with scientific fact, the Bible was to be interpreted metaphorically. Bible teachings caused the church to oppose Galileo's proof that the earth rotates on its axis and revolves around the sun. Galileo argued that the sun was the centre of the universe which totally differed with common sense as well as the scripture. From common sense perspective, there are only three dimensions in space. All matter in the universe evolves in time, just as explained by Newton. Hence, we can say that the universe is mathematically flat which Galileo proved otherwise. Conclusion The disagreement has been presented tremendously in Galileo's favor. To this date, he is seen as the champion of enlightenment against the blind despotic power of the church. Galileo's "mistake," according to this fascinating study, was not one of science or mathematics, philosophy or religion, but one of diplomacy. Works cited Notes provided by the tutor, a paper by Peter E. Hudgson "Galileo the scientist"

Cross-Cultural Perspectives on breastfeeding Essay

Cross-Cultural Perspectives on breastfeeding - Essay Example Unlike Iran that promotes breast milk substitutes, the Australian government encourages infant milk formula, baby foods, baby juices, bottles, and teats. In addition, the government of Australia does not subsidize the antenatal care classes of mothers. Thus, while Iranian mothers get their antenatal care classes for free, those in Australia have to pay at least $12.50 per class. Moreover, the Australian government do not have legislation that mandates providing paid maternity leave for breastfeeding mothers. In addition, Iran strictly follows the suggestions of the World Health Organization (WHO) regarding the optimization of breastfeeding practices in the hospital. This may have resulted from the training the Iranian health care professionals (HCPs) undergo in the area of lactation. Such training is neglected in Australia, and only a few Australian HCPs undergo sufficient training on lactation and breastfeeding. As such, vital steps for breastfeeding like the routine initiation of s kin-to-skin contact by rooming in of the baby, and no food or drink other than breast milk are not efficiently passed through from experts to mothers. Upon release from the hospital, Iranian HCPs visit mothers newly released from the hospital at regular intervals post partum.

Micro And Macro Environmental Factors Marketing Essay

Micro And Macro Environmental Factors Marketing Essay Marketing has often been defined in terms of satisfying customers needs and wants. Critics however maintain that marketing goes beyond that and creates needs and wants that did not exist before, According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. Aim To prepare a report for the Management of Aldi supermarket on its marketing policy and to propose a new position for its fresh fruits and vegetables. In relation to the above scenario. Terms of reference. To prepare this report the author r has considered the various marketing process, evaluated the benefits and cost of marketing orientation, evaluated the macro and micro factors that influence marketing decision masking he author has also considered different market segmentation for different products of .Aldi. The author considered market targeting strategy for the organisation fresh fruits and vegetables . and evaluated buying behaviour of people for the range these products. The author has and recommended a new market position for this product. Introduction The first foundation stone was laid in 1913 with the opening of a small food store in the German town of Essen. During the 40s, an expansion program was created and more ALDI stores were opened. In 1954, a celebration was held for the opening of the 50th store in Germany. By 1960 ALDI had grown to a network of over 300 stores between the Ruhr Valley and Aachen. The prosperous family business was then divided into two independent companies: ALDI SÃ ¼d to service the South, and ALDI Nord for the North. Self-service was still a relatively new retail structure in the 60s and ALDI became the first company in Germany to adopt this new retail concept. While customers were still able to take advantage of the same high quality products as before, they could now purchase them at much more competitive prices. In 1983, ALDI SÃ ¼d started chilled distribution depots and sold fresh products such as cheese, yoghurt and sausages. Frozen products came in 1998 and were closely followed by fresh meat. ALDI, to this day, continues to keep up with the ever-evolving taste of the modern consumer. Today, Aldi 7,000 stores and serves millions of people across three continents. (Aldi.com.au) 4. Marketing process MARKETING PROCESS The marketing process is the process of analyzing market opportunities, selecting target markets, developing the marketing mix, and managing the marketing effort. Target customers stand at the center of the marketing process. There are following steps in Marketing Process: A. Analyzing marketing opportunities B. Selecting target markets C. Developing the marketing Mix D. Managing the marketing effort A . Analysing marketing opportunities This involves carrying out market research to find out the opportunities, the threat and the organisation strength and weakness. Hence the need for a reliable market research approach. With market research the organisation will find out about market constrains, it will find out it competitors about demand for the product it will also be able to profile the age group, of likely consumers of the firms product.the company finds about legislation and other environmental factors that re likely to affect the profitability of the company. With useful information rom the market research the organisation will know customers requirement and able to plan for it. B. Selecting the target Market Todays market is very competitive and to be a viable organisation the organisation as to be customer focused. It is import to analyse and profile consumer. Each company has to segment the market and concentrate on the market where it believe it has the edge over others (Target Market). C. Market segmentation This is dividing the market into separate groups by consumers and their needs traits, behaviour. Target marketing is the evaluation of each market segment and selecting one or more segment where the company can generate more customer value and sustain it over a period of time. D. Market positioning The company need to identify how its products be placed in a distinctive and desirable position to other competing products in the. To define a market position the organisation has to identify possible competitive advantage. The company will need to develop a marketing strategy that will support the market positioning of the product. This will provide consumer with more than those offered by competitors. c. Developing the Marketing Mix Having develop its market positioning and competitive strategy the it will have to decide what its marketing mix will consist of The marketing mix is the set of controllable marketing variables that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything that the firm can do to influence the demand for its product. These variables are often referred to as the four Ps. . Product, Place, Promotion and price. d. Managing the Marketing Effort To manage the marketing the firm will need to carry out four marketing functions of analysing, planning, implementation, and control Marketing orientation Marketing Orientation is defined as as a corporate state of mind that insists on the integration and coordination of all the marketing functions which, in turn, are melded with all other corporate functions, for the basic purpose of producing maximum long-range corporate profits. (business.highbeam.com) The characteristics of market orientation are inter-functional coordination,customer orientation, understanding customers and organisational culture. . . The benefits and cost of marketing orientation Benefits of marketing orientation Growth in profitability Improved corporate image High customer satisfaction, loyalty and retention Increase sales and market share Enhanced competitive advantage Cost of marketing orientation Technology requirement for customer contact and improved ways of doing business Complex customer growing needs and power Increasing customer expectations Staff training and development needs Increase resource demand to providing customer specific marketing ukessays.co/essays/marketing/marketing-report-of-tesco.phpg 6 . Micro and Macro environmental factors that affect marketing 6.1 Micro Environmental factors These are factors within the control of the organisation and their implied actions can affect the organisation. There are six main factors that can be classified as micro environmental factors Marketing channel: This includes the distribution channel, the outlets, sales representatives and market research companies. The consumer, producer,reseller, government, and international markets. Organisations internal environment these includes management, Employees and Directors and franchisee. The competitors Publics: These are group of people or body that have interest in the organisation that have an actual or potential interest in or impact on the organizations ability to achieve its objectives:financial, media, government, citizen action, and local, general, Financial intermediaries: This includes the external auditors, the banks and credit rating agencies. Whatever actions taking by the people will be as a result of the organisation activities and practice. Hence the conclusion that the organisation invariably has control over them.. Macro Environmental Factors This are external factors outside the control of the organisation and ability to envisage them allows the company to be prepared and adopt strategies to overcome them. Demographic Environment This is to do with the population of a particular location and the following understated factors are are likely to affect its outcome which invariably will affect the planing of of the organisation Population Growth Where there is a population explosion or high population the organisation is likely to do well and increase profitability through increased sales. Also migration will have an equal effect Population Mix The population mix will have effect on the types of goods that will be demanded for example in China there will be more pensioners and old age in the next few years and the working population may not be able to sustain the pensioners. Furthermore the demand for adult drapers in such market will increase whilst that of children will greatly reduce. Household pattern The household consumption pattern will also change where there are no babies in the house the parents will not buy baby food or medication. Geographical Shift The emigration or immigration will affect the population of a location and management needs to take this into account when deciding and planing the marketing strategy for example there is migration to the UK and emigration fn Republic of Ireland and this will affect consumption pattern . Economic Environment The economy of a country or the economic prospect will affect the consumption pattern in that country for example the Euro zone are going through and economic depression. Each family are concerned about how they spend their dis[posable income. The same applies in UK and it reflects on peoples shopping habit less people go to shop in Waitrose and more people are turning to Aldi. Social cultural Environment This will equally affect the decision of management for example it will impossible to sell non halal food in a predominantly Islamic country and also with we not make economic decision not to sell alcohol in the Republic of Ireland. Natural Environment Where there resources like raw materials and reduced labour cost it will make economic sense to locate there also where is natural disaster the firm can plan suitable good s for that region. Technology Environment The advent of I pads, smart phones. online shopping has changed shopping habits and also advertising patterns significantly the next generation of technology is on its way. Corporations to be conversant with changing technology so as plan ahead. Political and Legal Environment Governments continue to change all over the world, different governments come up with different policies and laws. Some may be to the advantage of the company some may be threat and some may be opportunities. In conclusion The micro and macro factors are used for SWOT analysis in analysis in an organisation. Buying Behaviour Stages of the Consumer Buying Process Problem or need recognition Information search Evaluation options Purchase Decision Post Purchase Positioning of fresh Fruits and Vegetables at Aldi .Product positioning is the ability of a firm to come with unique product and customer perception of brilliance and likable product. Product s positioning are based class attitudes, benefits,quality and are target at a particular people known as the market segment..( Berry T.and Wilson D , 2000) The target market for fresh fruits and vegetables in Aldi should be children to reduce obesity in the country, to increase healthy awareness and promote healthy eating. Conclusion Marketers go out of their way to find and develop a Niche market and product and tto look for ways on enticing consumers and be a profitable organisation to this end they carry out market research. analyse the market and come up a with valuable product that will be demanded. The also create awareness through different campaign strategy, they spend considerable amount of money to ensure the product is attractive,the packing is attractive and they promote the usefulness of the product Recommendation .Product positioning involves creating a unique, consistent, and recognized customer perception about a firms offering and image. A product or service may be positioned on the basis of an attitude or benefit, use or application, user, class, price, or level of quality. It targets a product for specific market segments and product needs at specific prices. Referencing http://www.aldi.com.au/au/html/company/3777.htm http://www.zainbooks.com/books/marketing/principles-of-marketing_10_marketing-process.html http://business.highbeam.com/138375/article-1G1-8366780/market-orientation-construct-research-propositions http://www.ukessays.co/essays/marketing/marketing-report-of-tesco.php#ixzz2NAfKDrTg ON TARGET: THE BOOK ONMARKETING PLANS How to develop and implement a successful marketing plan. By:Tim Berry and Doug Wilson Palo Alto Software, Inc., First Edition, October, 2000

Adventures of Sherlock Holmes and Scandal in Bohemia Essay examples --

Adventures of Sherlock Holmes and Scandal in Bohemia The Adventures of Sherlock Holmes was written by Sir Arthur ConanDoyle. The novel was first published in 1892. A Scandal in Bohemia was a short story about a woman who has pictures of herself and a high Englishnobleman. She used them to blackmail him. Sir Arthur Conan Doyle was a novelist, a detective-story writer, and aphysician. He was born on May 22, 1859 and died on July 7, 1930. He beganwriting The Adventures of Sherlock Holmes in 1890 and finished writing it in1892. Sir Arthur Conan Doyle was so successful in his writing that he gave uphis career as a physician only five years after the creation of Sherlock Holmes. Sherlock Holmes and Doctor Watson were created by Sir Arthur Conan Doylein a bar in England when Doyle was having legal problems. The story took place in March of 1888. Sherlock Holmes resided at 221BBaker Street in London, England. Inside his room were all the materials heneeded to use to solve his cases: One night, it was on the twentieth of March 1888, I was retur ning from a journey to a patient, when my way led me through Baker Street. His rooms were brilliantly lit, and, even as I looked up I saw his tall, spare figure pass twice in a dark silhouette against the blind. The second half of the story took place at Briony Lodge. This is where IreneAdler resided. Her house had a small garden and was two stories high. The story began when Doctor Watson visited Sherlock Holmes. Holmestold Watson that he needed his help on a case. The case involved pictures ofthe King of Bohemia and a woman named Irene Alder. The King of Bohemiawas going to marry a woman he loved, but Irene Alder blackmailed him withthe pictures. Irene Alder was in love with the King and did not want him tomarry another woman. Sherlock Holmes came up with a plan to get the pictures back from IreneAlder. Holmes had a group of his friends cause a commotion with Irene in frontof her house. Then, Holmes dashed into the crowd to pretend that he wasprotecting the woman and was punched b y one of the men. He had concealed asmall amount of red paint in his hand. When the fight was broken up, Holmeswas on the ground with the paint on his face. He pretended that he wasseriously injured and was brought into Irene's house. While Holmes was being cared for by Irene and a small crowd of people,Doctor Watson sent a smoke rocket into h... ... human is perfect.Many people believed that Sherlock Holmes was the perfect detective and thathe would never lose a case. This short story proved these people wrong.Sherlock Holmes was able to find out where the pictures were and was able toexecute his plan. However, Irene Alder outsmarted Holmes by leaving thehouse before being caught. Fortunately for both the King of Bohemia andSherlock Holmes, she found a man that she loved and did not blackmail theKing anymore. If she did not love this man, it is probable that she would still beblackmailing the King and tSherlock Holmes would have to begin the caseagain. A Scandal in Bohemia is a short story that received more attention thanany other one written by Sir Arthur Conan Doyle. It received this attentionbecause Sherlock Holmes, for the first time, is outwitted. Sir Arthur ConanDoyle uses deductive reasoning, which is when reasoning is used to form themost likely conclusion. He also used irony, which is a contrast between the waythi ngs seem to be and the way they turn out. Irene Alder thought that SherlockHolmes was injured and had blood running down his face, but he really was justpretending to be hurt and red paint was on his face.

Avon Promotion Essay

We employ certain web enabled systems to increase Representative support, which allow a Representative to run her or his business more efficiently and also allow us to improve our order-processing accuracy. For example, in many countries, Representatives can utilize the Internet to manage their business electronically, including order submission, order tracking, payment and two-way communications with us. In addition, in the U.S. and certain other markets, Representatives can further build their own business through personalized web pages provided by us, enabling them to sell a complete line of our products online. Self-paced online training also is available in certain markets.In some markets, we use decentralized branches, satellite stores and independent retail operations (e.g., beauty boutiques) to serve Representatives and other customers Representatives come to a branch to place and pick up product orders for their customers. The branches also create visibility for us with consumers and help reinforce our beauty image. In certain markets, we provide opportunities to license our beauty centers and other retail-oriented and direct-to-consumer opportunities to reach new customers in complementary ways to direct selling. In the U.S. and certain other markets, we also market our products through consumer websites (e.g., www.avon.com in the U.S.). The recruiting or appointing and training of Representatives are the primary responsibilities of district sales managers, zone managers and independent leaders. Depending on the market and the responsibilities of the role, some of these individuals are our employees and some are independent contractors. Those who are employees are paid a salary and an incentive based primarily on the achievement of a sales objective in their district. Those who are independent contractors are rewarded primarily based on total sales achieved in their zones or downline team of recruited, trained and managed Representatives. Personal contacts, including recommendations from current Representatives (including the Leadership program), and local market advertising constitute the primary means of obtaining new Representatives. The Leadership program is a multi-level compensation program which gives Representatives, known as independent leaders, the opportunity to earn discounts on their own sales of our products, as well as commissions based on the net sales made by Representatives they have recruited and trained.  This program generally limits the number of levels on which commissions can be earned to three. The primary responsibilities of independent leaders are the prospecting, appointing, training and development of their downline Representatives while maintaining a certain level of their own sales. Development of the Leadership program throughout the world is one part of our long-term growth strategy. As described above, the Representative is the â€Å"store† through which we primarily sell our products and, given the high rate of turnover among Representatives (a common characteristic of direct selling), it is critical that we recruit, retain and service Representatives on a continuing basis in order to maintain and grow our business. From time to time, local governments and others question the legal status of Representatives or impose burdens inconsistent with their status as independent contractors, often in regard to possible coverage under social benefit laws that would require us (and, in most instances, the Representatives) to make regular contributions to government social benefit funds. Although we have generally been able to address these questions in a satisfactory manner, these questions can be raised again following regulatory changes in a jurisdiction or can be raised in other jurisdictions. If there should be a final determination adverse to us in a country, the cost for future, and possibly past, contributions could be so substantial in the context of the volume and profitability of our business in that country that we would consider discontinuing operations in that country. Promotion and Marketing Sales promotion and sales development activities are directed at assisting Representatives, through sales aids such as brochures, product samples and demonstration products. In order to support the efforts of Representatives to reach new customers, specially designed sales aids, promotional pieces, customer flyers, television advertising and print advertising can be used. In addition, we seek to motivate our Representatives through the use of special incentive programs that reward superior sales performance. Periodic sales meetings with Representatives are conducted by the district sales or zone managers. The meetings are designed to keep Representatives abreast of product line changes, explain sales techniques and provide recognition for  sales performance. A number of merchandising techniques are used, including the introduction of new products, the use of combination offers, the use of trial sizes and samples, and the promotion of products packaged as gift items. In general, for each sales campaign, a distinctive brochure is published, in which new products are introduced and selected items are offered as special promotions or are given particular prominence in the brochure. A key priority for our merchandising is to continue the use of pricing and promotional models and tools to enable a deeper, fact-based understanding of the role and impact of pricing within our product portfolio. From time to time, various regulations or laws have been proposed or adopted that would, in general, restrict the frequency, duration or volume of sales resulting from new product introductions, special promotions or other special price offers. We expect our pricing flexibility and broad product lines to mitigate the effect of these regulations. Competitive Conditions We face competition from various products and product lines both domestically and internationally.

Issuing the Draft Essay

In response to the first argument in favor of volunteer enlistment, I would counter that the overall effect would continue to support the status quo in that privileged and wealthy Americans would not have an urgent need to enlist. Due to this economic division between classes, the lower class sector would continue to be the majority of soldiers because of a lack of better options in civilian society. In this general sense the moral of the ‘volunteer’ would not increase but would remain either indifferent or resentful. Making the draft mandatory could be seen as an equalizing force that supports the doctrine that ‘all men are created equal,’ whether or not that be the case. Response to second argument: Responding to the second argument against the draft due to the lack of funding by the part of the government, I would contend that the volunteering aspect would cut the overall size of the military because of the negative perspective that the government is mis-appropriating their funds. If this were the case, volunteers would feel no urgent necessity to enlist because they would feel their efforts would not be recognized or supported sufficiently enough to warrant such a life changing decision. Although I agree that volunteers who join causes they believe in will ultimately perform with more vigor, in this case the moral boost would be ever-vanishing.